Digital Marketing & Website Building for Beginners

Course Duration: 6 Weeks or 60 Hours (Flexible)

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Importance of Digital Marketing in Today’s Business
• Traditional Marketing vs. Digital Marketing
• Key Digital Marketing Channels
• Understanding Target Audience & Market Research

Module 2: Website Building Basics

• Introduction to Websites & Domains
• Choosing the Right Hosting & Domain Name
• Introduction to WordPress (No Coding Required)
• Installing and Setting Up a WordPress Website
• Choosing & Customizing Themes
• Adding Essential Pages (Home, About, Services, Contact, Blog)
• Introduction to SEO-Friendly Website Structure
• Website Performance & Security Basics

Module 3: Search Engine Optimization (SEO)

• Basics of SEO & Its Importance
• On-Page SEO Techniques (Keywords, Meta Tags, URL Structure)
• Off-Page SEO (Backlinks & Social Signals)
• Technical SEO & Website Speed Optimization
• Introduction to Google Search Console & Google Analytics

Module 4: Social Media Marketing

• Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
• Creating and Optimizing Social Media Profiles
• Content Strategy for Social Media
• Paid Advertising on Social Media (Facebook & Instagram Ads)
• Social Media Analytics & Performance Tracking

Module 5: Google Ads & Pay-Per-Click (PPC) Advertising

• Introduction to Google Ads
• Understanding PPC and How It Works
• Creating Effective Ad Campaigns
• Google Ads Keywords & Bidding Strategies
• Measuring & Optimizing Ad Performance

Module 6: Email Marketing & Content Marketing

• Basics of Email Marketing (Building Email Lists, Tools like Mailchimp)
• Writing Engaging Email Campaigns
• Content Marketing Strategies (Blogging, Video Marketing, Infographics)
• Creating a Content Calendar

Module 7: Affiliate Marketing & Monetization

• What is Affiliate Marketing & How It Works?
• Choosing the Right Affiliate Products
• Promoting Products Through Digital Marketing Channels
• Monetization Strategies for Websites & Blogs